Professional Program in Digital Marketing (Beginner Level)

A career in Digital Marketing can take you almost anywhere in today’s world. Our Professional Diploma in Digital Marketing Management is a Skill-oriented Diploma Program, which is in high demand Worldwide. After finishing the course, our students ..

Graduate Program in Digital Marketing

This programme has been specially designed to make the students and professionals well-equipped with the advanced tech-driven digital growth techniques in any industry. Through effective strategies and online marketing tools taught in the curricul..

Post Graduate Program in Digital Marketing

Master’s Diploma in Digital Marketing Management will give a richer understanding of the foundations of new digital marketing landscape and enable students to understand concepts and tools, which will help organizations to move to digital channels..

What digital marketing course is best for you?

When it comes to digital marketing education, IMS Group of Institutions offers courses to match different needs and skill levels. A basic 3-month digital marketing certificate is available for beginners looking to develop core competencies.

For students wanting a more advanced education, there is a 6-month digital marketing diploma that delves deeper into strategy, analytics, and specialized channels.

Finally, a comprehensive 9-month post-graduate program in Digital Marketing is ideal for those pursuing a leadership career in digital marketing.

With short-term credentials to extended masters-level work, IMS allows you to select the program that best fits your current ability and long-term goals.  Let’s learn more about each program in detail.

How Pursuing a Digital Marketing Course Can Help Your Career

Digital marketing refers to any form of marketing done through digital channels like search engines, social media, emails, websites, and mobile apps. As the world grows increasingly digital, digital marketing skills are becoming more and more valuable for businesses and marketing professionals. IMS group of institutions offers one of the best digital marketing courses in India.

There are several key reasons why the field of digital marketing is growing exponentially today:

  • More people are spending time online via social networks, apps, websites etc. Digital channels allow marketers to reach this large audience.
  • Digital marketing provides highly measurable results compared to traditional marketing. Marketers can track metrics like website traffic, leads, sales etc.
  • It is more cost-effective than traditional marketing like print or TV advertising. Digital campaigns can be run on modest budgets.
  • It allows personalized 1:1 engagement with each customer based on their interests and behaviour.
  • Digital marketing can help businesses scale and access global markets in a way traditional marketing cannot.
  • The constant growth in mobile usage, ecommerce, and internet penetration expands the need for digital marketing skills.

Pursuing a course or training in digital marketing can advance your career or business prospects in several ways:

Digital Marketing course for working professionals – Upskilling with digital marketing training makes you invaluable for organizations trying to increase their digital presence. As companies adopt digital-first strategies, all departments need some digital skills. A digital marketing course makes you indispensable.

Digital Marketing course  for entrepreneurs & business owners – If you run a small business, digital marketing education can help you market it without relying on expensive agencies. You can handle activities like search optimization, social media marketing, email campaigns, and lead generation yourself. This results in higher brand visibility and lower marketing costs.

Digital Marketing course for college students & fresh graduates – Digital marketing is one of the most in-demand domains currently. Adding certifications in areas like Search, Social, Google Ads etc makes candidates stand out. College projects and internships in digital marketing give graduates an advantage during placements.

Digital Marketing course for career changers – Those looking to shift careers can enter digital marketing easily through short-term certifications and courses, before making a full transition. The broad digital skill-set allows moving across industries easily.

Some of the top digital marketing course options are:

Professional Program in Digital Marketing (Beginner Level) – Ideal for newcomers focusing on core areas like Search marketing, social media marketing, Google Ads, Web analytics, Content marketing, Mobile marketing etc.

Graduate Program in Digital Marketing – Advanced program covering specialized digital marketing domains like Performance marketing, Conversion Rate Optimization, Growth Hacking, Programmatic ads, Marketing automation tools and more.

Post Graduate Program in Digital Marketing – The most advanced level, covering highly specialized marketing technologies like AI in marketing, Predictive analytics, Augmented analytics tools, Virtual reality marketing etc. along with digital strategy and leadership topics.

Digital marketing course fees depends on various factors but it can range from 20K to 80K depending on what course, medium, and university you choose. Affordable or Cheap digital marketing courses are available in Offline.

Pursuing digital marketing education and training is extremely valuable in today’s hyperconnected world where businesses and consumers exist in digital spaces through websites, apps, social platforms and messaging apps. As digital interfaces become the primary channels of communication, digital marketing skills will only grow more crucial over time.

Some of the key jobs and designations possible after pursuing digital marketing training are:

  • Digital Marketing Manager / Specialist
  • Social Media Manager / Associate
  • Search Engine Marketing Specialist
  • Content Marketing Manager
  • Email Marketing Specialist
  • Digital Marketing Analyst
  • Affiliate Marketing Manager
  • Growth Hacking Specialist
  • Conversion Rate Optimizer
  • Inbound Marketing Manager

As per reports, the average annual salary for digital marketing professionals in India ranges from ₹3.5 lakhs to ₹10 lakhs based on experience and skills. Senior level and leadership positions can expect even higher packages crossing ₹25 lakhs or more.

Digital marketing as an industry is poised for massive growth in the future. Experts predict the global digital marketing spend will grow to $526 billion by 2024, implying huge demand for skilled digital marketing talent across sectors.

Pursuing training in areas like Search marketing, Social media marketing, Content marketing, Mobile marketing, Email marketing etc. can not only make fresh graduates more employable, but also help working professionals gain expertise to advance their careers. If you are looking for Digital Marketing courses in Kerala, you can inquire about the same on our website.

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